Product Packaging Design for Shinebe LLC
Goal: Design the package for Shinebe LLC's new products.
Design the package and printing layout.
Choose the material of the package.
Design the tag for the package.
Design the additional functionality of the tag.
Given that the product is a purely natural cleaning solution, the packaging design should not be overly elaborate.
After consulting with the business owner, we decided to adopt a simple and understated design.
However, creating a simple design is not necessarily easier. In fact, it can be more challenging to create a visually appealing package with minimal elements.
The selection of fonts, layouts, and materials are some of the key factors that can help to catch the customers' attention.
Given the need for a simplified packaging design, we focused heavily on selecting the right materials.
We ultimately settled on using paper as the primary packaging material, but we knew we needed a special kind of paper to achieve the desired effect.
We scoured paper suppliers and reviewed numerous textures, then ultimately selecting TAKEO Satogami paper from Japan.
This paper has a distinctively elegant and understated texture that aligns perfectly with the product's core values of "Simplicity and Luxury."
Designing a tag for the packaging is a challenging task that requires careful consideration of space and functionality.
We want the tag to be more than just a tag and to add value to the overall customer experience.
After much deliberation, we decided to include inspiring quotes on the tag to share with customers.
Additionally, we designed the tag to serve as a bookmark, providing another practical use for our customers.