Product Packaging Design for Shinebe LLC

Goal: Design the package for Shinebe LLC's new products.


  • Design the package and printing layout.

  • Choose the material of the package.

  • Design the tag for the package.

  • Design the additional functionality of the tag.

Product packaging 01


Digital design 01

  • Given that the product is a purely natural cleaning solution, the packaging design should not be overly elaborate.

  • After consulting with the business owner, we decided to adopt a simple and understated design.

  • However, creating a simple design is not necessarily easier. In fact, it can be more challenging to create a visually appealing package with minimal elements.

  • The selection of fonts, layouts, and materials are some of the key factors that can help to catch the customers' attention.


  • Given the need for a simplified packaging design, we focused heavily on selecting the right materials.

  • We ultimately settled on using paper as the primary packaging material, but we knew we needed a special kind of paper to achieve the desired effect.

  • We scoured paper suppliers and reviewed numerous textures, then ultimately selecting TAKEO Satogami paper from Japan.

  • This paper has a distinctively elegant and understated texture that aligns perfectly with the product's core values of "Simplicity and Luxury."

TAKEO Satogami paper (Japan)


Tag Design

  • Designing a tag for the packaging is a challenging task that requires careful consideration of space and functionality.

  • We want the tag to be more than just a tag and to add value to the overall customer experience.

  • After much deliberation, we decided to include inspiring quotes on the tag to share with customers.

  • Additionally, we designed the tag to serve as a bookmark, providing another practical use for our customers.

Bookmark